As far as online marketing strategies go, email is what some people would consider a dinosaur–it’s been here since the beginning. But unlike our extinct friends, we know that email won’t be going anywhere anytime soon.
While emails containing coupons and offers are common - even recommended - for retailers, sending promotional messages is just scratching the surface. You also need to explore other “breeds” of emails to see what works best for your audience.
You’re the new agency in a town with a few of the big firms. Your team is young, hip, and talented … but how can you convince clients to give you a chance when there are already established agencies who have that guaranteed “safe bet”?
Ah, freelancers. As an account manager, they are either the light of your life, or the bane of your existence. Freelancers can save your ass when a project scales beyond your team's capacity, or they can cost you dearly when they suddenly decide to go on holiday with your urgent work still sitting unfinished on their desk.
It’s no secret that businesses with a culture of training are seen as quality organisations. The right training is a key element in the business strategy and it’s the lifeblood of most successful businesses. A true training culture continuously challenges its own methods and ways of doing things. This ensures continuous improvement and the capacity to change.
When you've had a computer crash, or you've got a software issue that's preventing you from doing a certain job, or you're terrified that you've wasted money on something that doesn't work, you're even more susceptible to taking offence to written messages. This is why customers dealing with email support are often more sensitive than other type of customers.
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