In more than 20 years of writing for and about a wide variety of companies, I’ve noticed something important. The businesses that flourish are the ones that truly understand their customers – who they are and what they want.
I've learned a number of valuable marketing lessons over the last few weeks and I thought I'd share three of these with you.
If you want your business to work smarter and faster, cloud accounting software is a wise investment. Working in the cloud will give you a better overview of your finances, and improve collaboration with your team.
Accountants can help out at various stages during the growth of your business. They can handle much more than just your payroll and tax returns. So when should you consider hiring an accountant for your small business?
Small businesses often start out using Excel – but that’s only doable up until a point. Like every teenager eventually becomes an adult, your business needs to evolve and grow. Find out why the smartest organisations are using online accounting software instead.
You started your own business to do something you love and make money. But how much should you pay yourself? Too little and you may struggle to survive. Too much and your business might be at risk. So how do you strike the right balance?
Ever get that one product in that you just know will sell if people just get a chance to buy it quickly and easily?
We live in a social world. As much as some of us hate to admit it, social media plays a significant role in our everyday lives – from news updates to obscure selfies – the world is documented through social feeds.
Congrats! You just finished setting up your online store. You’ve created winning product pages, put up some killer product photos, and you’re ready to start selling to the world.
We asked you, our customers, to share with us the pain points that made you turn to GeoOp and had you try and quantify the savings you’ve made.
Starting out afresh – either creating your own accounting practice or regenerating one from within – can be a daunting venture. It is a leap of faith, but also a tantalising opportunity to journey down a different path.
With the digital age in full swing, it’s no surprise that your employees’ personal and professional lives are becoming more and more intertwined.
While this likely isn’t news to your agency, as with any service business, there is a constant struggle to retain and grow long-term client relationships.
Invoices are a necessary evil. It’s what your agency needs to get paid! As your agency’s financial manager, ownership of this monthly responsibility falls to you.
One of the big opportunities for many businesses is the huge ‘hidden market’ for what they offer.
One of the marketing e-zines I find particularly helpful is called ‘The Likeable Expert’. It is written by Michael Katz the owner of Blue Penguin Development.
What’s the word customers most use to describe your brand? Don’t do any fancy research or hire any consultants. Just go listen. Listen with an ear to the words they use in the first sentence. Then keep score.
In the desktop world that we are rapidly leaving behind, updates are infrequent and painful. If there was something you didn’t like or didn’t quite work in your accounting software it could be years before you got a fix for it.
Do employers have to pay annual leave loading to employees on termination?
Getting organized is the second most popular New Year’s resolution, according to a study conducted by the University of Scranton. Are you still sticking to yours?
Agency-life can be a whirlwind. With client requests, impromptu projects, and ever-looming deadlines, simply retaining your sanity can be tough. But all hope is not lost.
Successful agencies are constantly on the hunt to attract and retain top talent through recruiting and networking. But making a hiring decision isn’t easy, and it’s important to hire the right person—the first time around.
What is your ‘Unfair Marketing Advantage Strategy’ going to be for the next 12 months?
In other words, what will you change (or do differently) so you get much better business results in the next 12 months with a lot less effort?
It’s very rare for consumers to make purchase decisions without doing any research. Save for impulse buys, people generally take their time and consult several sources when they’re trying to decide what to buy and who to buy from.
There a simple creative thinking system that you might like to use to increase your sales fast. It’s called the 20 idea method.
Human beings are overwhelmingly visual. How could I say that? 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Why are high-quality photos important for online retail?
Women all over the world are becoming entrepreneurs and building successful businesses. What lessons can they teach the rest of us? Here, seven famous female entrepreneurs share their tips for success.
We understand that SEO can be a bit of a mysterious beast. So we reached out to our friends from Alpha Digital, to share some of their best practice tips to help you make your product descriptions SEO friendly.
Busy offices can generate a lot of paperwork. But too much paper can reduce the efficiency of your business – and cost you money. So what steps can you take to cut the amount of paper your business uses?
Inventory management can be hard for any business to do well. Whether you're in manufacturing or retail, your business can suffer if you have too little stock – or too much. Here's how to get it right.
If there was an option to make things easier for yourselves…would you take it?
Do you know who an incredible advocate for hard work was? Mary Poppins.
There is no question that an IP strategy should be aligned with business strategy.
But, what needs to be better recognised is that IP issues can actually drive most strategic considerations in an organisation
Starting a business is a big decision, and needs careful research and planning well before you start trading.
If you pay for a website for your business, here are some things to remember about claiming the costs…
The ATO app puts tax and super help in your hand, making it easier for you to conduct your tax and super affairs on the go.
We live in a globally connected, digital economy. In this world the all-pervasive force is data. So much so that is has become to the digital economy, what oil was to the industrial. There has never been a better time to use data to drive your business performance.
What do modern customers expect from retailers? How can you increase revenues per transaction? How can you ramp up word-of-mouth for your business? Our latest retail roundup answers these questions and then some.
Rust never sleeps’ was supposedly the tagline for a 1970s advertising campaign for a rust-inhibitor product called Rustoleum. Although the phrase found far more traction as an album title for legendary Canadian rocker Neil Young, it resonates with us here at Debtor Daddy because it echoes one of our favourite sayings that “Debt never sleeps”.
From cupcake-crazy home bakers to fitness addicts and artistic dreamers, more and more entrepreneurial Britons are turning passions and pastimes into money-making enterprises. In fact, latest studies show there are 600,000 more micro businesses in the UK today than there were during the onset of the financial crisis in 2008*.
Over the last five years, blogging for business has become an industry unto itself. With numerous companies all over the world vying for the top talent and the most pageviews, it’s no surprise that the top business blogs are those which can adapt and respond to the changing landscape of the digital world.
Small businesses win work by using sales quotes (also known as price quotes). Yet they often don’t realise that how they prepare and create quotes can cost them business. Many lose revenue by not following up on quotes or turning quotes around fast enough.
Cashflow management is vital for a growing business. We spoke to Ed Castaño of BlueVine, a provider of working capital to small businesses, to find out how to manage cashflow. Here are his thoughts.
Change. Whether you’re someone who welcomes it with open arms, or you’re the type who tries to maintain the status quo as long as possible, change is inescapable. As the cliché goes, change the only constant thing in the world. And in retail, this statement couldn’t be more true, especially in the last few years!
If you're running a small business - and there are nearly 30 million of you in the U.S. alone - then you know the old adage rings true: Time really is money.
No industry is exempt from change. Change is inevitable. It affects everyone within a business, from the CEO and director through to front line employees. It’s important to keep in mind the implications of change that can occur if it isn’t managed appropriately.
When Heraclitus said “the only thing constant is change” in the 5th century BC, he probably didn’t have the internet in mind, but his words couldn’t apply more closely to any other field than to this one.
We all know the colleagues we love working with every day. They usually have a few common characteristics, including…
Often it’s easy to get stuck in a rut. You begin to doubt yourself and your ability to perform your job at a level that you see fit. But you know what? It’s okay.
This is a good time of year to review various parts of your business. Payroll is sometimes neglected in reviews, yet it's an important topic. So here's how to make payroll work perfectly for you this year.
Retail stores have long been collecting basic details (i.e. name and email) on their customers. Now, with the help of some nifty retail cloud solutions, it’s possible to collect so much more.
There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory.
Your website or LinkedIn profile will often be the first thing about your company that a prospective client sees, and as we all know, you only get one chance to make a good first impression.
The Government’s campaign for health and safety reform has made it clear that there is an increased focus on high risk industries such as forestry, agriculture, manufacturing and construction.
Retailers and consumers alike are huge fans of loyalty programs, and for good reason. For merchants, loyalty programs drive repeat spending and encourage customers who buy once to return again and again.
Take a moment to imagine you’ve been given the task of being a mystery shopper for one night. Your job is to go in and assess multiple aspects of a venue: its employees, its food and beverage, the decor, the atmosphere – the works.
In the race to attract the best staff, and always have a talent pool ready to fill any immediate gaps at short notice, more employers are turning to non-traditional recruitment channels, using social media.
Is THIS the year that you are going to concentrate on your inbound marketing and commit to creating a blog that generates results for your business? Great news!
As an agency working with brands to create engaging marketing and digital content campaigns, it’s important to keep up-to-date with the trends in the market.
I’m sure we all remember using acrostic poems growing up. This week we’ve chosen to discuss the topic of customers in acrostic form!
No matter what products or services they produce, businesses need two essential things to succeed: employees and customers.
Xero accounting software is designed to revolutionise the way small businesses manage their finances.
Omni-channel: The new way for retailers to grow sales and reduce accounting costs. It seems customer demands have outpaced technology over the past few years, particularly when it comes to seamless retailing across in-store, online and mobile channels.
The e-commerce landscape has and will always be in a constant state of evolution. With the change in technology and behaviour, online retailers have had to factor in user experience not just from a store browsing point of view but also from an order fulfillment and customer service perspective.
Employment laws can be confusing and downright scary. They don’t have to be.
Join ManpowerGroup for a complimentary webinar designed to reduce your employment law nightmares.
WorkflowMax is a web based workflow management solution used by creative agencies, accounting and consulting practices and even tradesmen to manage their businesses from quoting and job costing, through to invoicing and reporting.
When it comes to investing, one of the basic pieces of advice given to investors – large and small – is to ensure their portfolio is well diversified to help protect their investments against volatile markets.
Stockouts almost always make it to the “worst nightmare” lists of retailers, and for good reason. Not only do they lead to lost sales, out-of-stocks also result in poor customer satisfaction and lower loyalty levels.
Many of us procrastinate, but how many of us are chronic procrastinators? Negatively affecting not only our own performance but the people we work with.
One of the first things you need to find out when you're starting out is what laws apply to your new business. As a small business owner, you'll know that being legally compliant relies on being aware of rules and regulations.
Back in the day, tattoos were the province of sailors, prisoners, truck drivers and goths. Nowadays it seems like every twenty-something has one. But does one have the right to display one’s body art at work?
Just what are we talking about when we refer to ASIC's Registry?
We don’t need a crystal ball to see that the future of retail involves frictionless shopping experiences. Today’s consumers (and those in the near future) want not only to shop across multiple channels (i.e. online, mobile, brick-and-mortar), but to do so quickly and seamlessly.
So much reading on the internet today revolves around what makes a good leader, what characteristics a good leader has, and ultimately, how to be a good leader.
For more than 85 percent of males and 66 percent of females in the United States, the workweek extends longer than 40 hours.
“Data, data, data. I cannot make bricks without clay.” So said the irrepressible Sherlock Holmes in one of Arthur Conan Doyle’s classic stories, and so echoes thousands of business analysts and statisticians the world over.
Why is it that in our always on, always connected world where we take fully automated self service consumer experiences for granted – everything from online shopping, to banking, to theatre and movie ticket reservations – that we’re happy to function in manual mode in the workplace?
I had a conversation with a good friend last week that got me thinking. She has recently started some contract work after having a baby. She’s working from home; juggling motherhood and meetings, feeding and phone calls, and managing suppliers in between managing nap times.
Replacing paper based forms with Paperless Onboarding Systems and Paperless Induction Systems is the fastest and easiest way to make employment administration more efficient and cost effective.
When you first start a business, you’re often not thinking more than a couple of years ahead. Your motivation might simply be, “I need some work to put food on the table,” or “I don’t want to work for someone else, so this is what I need to do.”
More than just a search engine, Google offers a whole host of free tools for using the web. By far one of its most popular is gmail - Google’s free web client that allows users to choose their own email address and send and receive unlimited messages.
Here in the goRoster office we’re all about helping others. So, in keeping with that theme we’ve put together some useful tools that all of you can use no matter what type of hospitality business you work for!
The level of employee retention within a business is always a good testament to the management team.
At the risk of sounding like a broken record…Bad rostering will hurt your business. A lot.
As a manager, how you deal with employee conflict is crucial and it’s important that you have processes in place that set a standard.
Spring has arrived down here in the southern hemisphere, but wherever you are in the world, now is as good a time as ever to give the office a seasonal spruce-up.
You’ve got a little creative agency, and it’s doing quite well. You’ve landed a few high profile clients, and your reputation in the community is growing. You’re even in line for a couple of awards this year.
Tax information for employees that need to transport bulky tools and equipment between their home and work. There are rules that you need to check and records you need to keep.
Find out how the ATO are making taxes less taxing with the introduction of myTax. Visit http://ato.gov.au/myTax for more information and to check if it's right for you
This short video is an introduction to what you need to know when buying, owning, and selling your rental property.
Did you lock your front door today? Protecting your personal information is just as important. So do you know what you need to protect and how? Watch our video and make protecting your personal information part of your day.
If you are an employee you may be able to claim a deduction for some costs related to your job. There are rules that you need to check and records you need to keep.
As the economy recovers, employers are beginning to see more employees leaving again. According to the Job Openings and Labor Turnover Survey..
One of the most difficult decisions for any business owner – professional service or otherwise – is how best to effectively price his or her product or service. And with good reason, too.
Are the next generation of leaders equipped with the right skills and qualities to confidently handle the unique challenges of the future workplace? Read on to get EI’s tips for fostering talent and developing emerging leaders.
“The average human has one breast and one testicle” – Des McHale
This cheeky quote sums up the value of data when data means everything without insight. Big data is everywhere – but too much data, with too little insight, results in little impact. Research is now showing us that the “big data” trend is struggling to demonstrate a return on investment for this very reason.
A decision in the Federal Court this week serves as a timely reminder to all employers to ensure workplace policies are drafted in ways that do not unwittingly create exposures to legal claims by staff.