“Take, for example, you win the biggest race on Earth: the Olympics. What do you do then, retire? For me it was around sitting down and thinking, what next – changing those goals, thinking high, but I remained motivated to carry on.”
The lack of specific goals is where a lot of businesses fall down. Some entrepreneurs say they wants to be “big in business” but there will always be someone bigger, so they will fail. Sally is not a fan of this wanting to be the best, soundbite business planning. Wanting to be an Olympic medallist was one thing but she goes back to understanding the steps.
“Back at that Olympic final I knew exactly when I was going to hit the first hurdle, how many stride patterns, what time I was going to hit the second,” she says. It’s the same with business; never mind “I want to be big”, how about “I will get to my market by taking steps A and B and will sanity check the results when I see turnover reaching C” – then you’ll know whether or not you’re succeeding.