Marketing

Times have changed. While more users always have their heads bent, busy with their phones; it does not imply that users are busy checking their news feed on Facebook. Instant messaging is the order of the day. Almost every social media app has a corresponding messenger application/option. So does Facebook.

Have you harnessed social listening? As I peruse trends for 2019, I see a lot about listening on social. And I have to chuckle … how is this trendy or new?! In any case, if part of your marketing strategy involves social media it should also involve social listening. Here are four easy ways using listening on social media can inform your...

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate.

A few weeks ago, the new shiny iPhone XS entered the market. For all the Apple lovers out there, this might mean being the first to wrap your hands around the irresistibly smooth all-glass design, or finally upgrading your old glitchy iPhone 6 to the new model. If this is you, I’m guessing you’re focused on the opportunity to start afresh, buy...

Cloud computing got you perplexed? You’re not alone. Most of us talk about ‘the cloud’ without even realising what it really means. We’re clearing the air on cloud computing and how it can benefit your small business.

We no longer need studies to tell us: Smartphones are almost everywhere. Most of the customers coming through your doors have a mobile device with them. And these devices aren’t always shoved in pockets or bags — shoppers are using them while they’re in store too.