Marketing

With the spotlight on agribusiness and food technology sectors, we're leading the conversation about the life cycle of innovative ideas. Presented by Senior Associate Jonathan Lucas and Catalyst Ltd Director, Janes Lancaster, this video highlights how to develop products and services with a long term vision, ensuring sustainable success.

As any brand owner will tell you, brand equity – or reputation – is not built in a day. Building reputation in a brand takes time, money, energy and passion. Ask any of the world’s major brands – from Apple and Audi to Zanussi and Zippo. They will all tell you they’ve spent millions of man hours and dollars on building the reputations...